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The Power of the BLOG
Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005. The online community is fast waking up to the power of blogs which have spread across the internet like wild fire. If you are still grappling with the word BLOG, these are online websites which are diary-like in approach and people are free to publish news or their ideas and thoughts. Blogs are very popular as they are simple to use and in most cases, free. However, professional bloggers (people who have a decent no. of hours of blogging to their credit) will admit that blogging is not as easy as waking up in the morning, checking out some posts and putting together a few witty lines before you brush your teeth. You do need to be knowledgeable about the subject you are writing on or you are likely to be torn apart by people who are. Having a Blog has its own set of inherent advantages which are obvious and some which are not so obvious. The better known advantages are: Freedom to express: If you like to build a chain of communication and use that as food for thought and for your existence, a BLOG is the best way to create this outlet. You can express your opinion openly and you just might be surprised by the number of people who would agree with you. Such communication channels also help build momentum for a particular line of thought. Networking at its best: If you own a blog which has genuine exchange of ideas it can evolve onto a good platform to network and grow your business. It is easier to impress potential customers with a strong and valid point of view rather than a price quote. Excellent advertising platform: The sheer size of community generated at a popular blog provides an excellent advertising platform for advertisers. With the hunger for new advertising platforms which is both innovative and cost effective, blogs seems like the next location for the big bucks of advertisers. Gauging public opinion on products and services: Bloggers post comments at a fiery pace. It is not uncommon to see a couple of comments posted within a few minutes of the original post. The topic and title of the blog needs to be alluring enough to get such quick responses. Blogs thus become an excellent forum to gauge public opinion on products and services and even political and business events. Useful tool for inter-company communication without the red tape: IBM recently started a blog for its employees on the intranet. Reason? Simple, to get employees interacting with each other and building up a knowledge based community for putting together new ideas as well as provide good human resource practices. More and more companies are ignoring the naysayers for blogs and going ahead with using this tool for fostering better employee relations within the company. The knowledge sharing is also excellent and HR personnel can monitor comments to get an idea about new policies or identify troublesome issues head on and well in advance. Other benefits which are worth mentioning if you own a blog is search engine optimization due to the high volume of content featured here, updating yourself on the latest trend in the marketplace which subsequently helps you identify new opportunities which helps you stay ahead and allows you to be tech-savvy in your social and professional circle. The benefits outlined above should be enough to inspire you to start a blog at the earliest! Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz radio show host, became a "#1 Best Selling Author" in just a few short hours. He has helped a number of clients target his specialty, opt-in email direct marketing systems. The Powerful Promoter is not only a sought-after internet marketer but has also marketed for some of the world's top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies. For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com
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RELATED ARTICLES
6 Reasons Why RSS Beats Email Marketing A brand new marketing tool predicted to replace email is currently sweeping the World Wide Web like a storm. 17 Mistakes Professionals Make with Their Blogs Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you're just not seeing how it is going to pay off? If so, you're not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good business blog going. How Yahoos Recent Facelift Can Mean More Traffic To Your Site It even surprised me. Yes, even though I have been pointing out the possibility since July, and was forced by demand to release my study findings before my book was even half finished, I was shocked when I heard the news as well. You see, I was sure we were at least a year off from this glorious day. The News Yahoo has had a little facelift, which you've probably read about by now. The real news is more important for your site - the "My Yahoo!" page looks different too. On September 28, 2004, surfers who logged in to their personalized Yahoo area saw an announcement explaining the RSS and Atom files that show updated information to a website as content feeds, effectively pushing news feeds into the mainstream. The new look to this section of Yahoo was presented as a full page ad to every single account holder upon first log in that day, and even now, there remains a notice posted. When I logged into my page in the "My Yahoo!" section, I saw a big difference in the number of feeds left to choose from, as well as in the way they were presented. Currently, the RSS module boasts "150,000 sources". If your site isn't one of them, its crucial that you act now. If you have one and you're not getting the results you'd like from your set-up, there are small changes you can implement that will make a huge difference in your listing. Best results aren't as easy as submitting your feed now, but you're still within the window of opportunity - if you do it properly. What the News Could Mean For Your Site If You Act Now One of my clients recently called this "the back door into Yahoo". Whether that statement is accurate as far as getting included, or receiving an increase in rankings within Yahoo's search engine via your feed, depends on your site, and whether you create your feed correctly. If you could use a daily stream of traffic from even a small portion of Yahoo's estimated 20 million users, this could be your final wake-up call. You'll want to learn how to create a feed that gets well listed immediately. Currently, the RSS module boasts "150,000 sources". Yahoo will still need hundreds, perhaps thousands more, even if it only intends to list the "creme de la creme" of the submissions it gets. Being in that group is as easy as submitting your feed. Being at the top of the list isn't. However, you're still within the window of opportunity if you take the time to learn how to do this properly. You can get free details on how to do that at helpmerss.com . "My Yahoo!" RSS Headline module Coming Out of Beta? If I had to guess, I'd say all signs point to yes. When that happens, Yahoo's RSS/Atom directory will likely contain only those who added their feeds early. New feeds seeking to be included will probably face stricter standards. If you don't have one yet don't worry, because it's never been easier to make one. If you can cut and paste, there are tools all over the Net that will show you how- some will even generate the file for you. However, there are still certain guidelines you need to follow with your feed to get a good result out of Yahoo - it's not as simple as adding your feed now that there are more competing listings. Yahoo is still accepting new sources for RSS feeds. Readers of my last book state that they are getting excellent results following my instructions, though initial inclusion no longer occurs at the same rate. Plenty of markets have few feeds available, or none at all. Your site could fill that void. That means you still have a chance at a first page ranking. The traffic I get on a daily basis from My Yahoo readers alone sounds like I just like to brag. And I do, but that's hardly the point. The point is, there's no place you can even go to buy the caliber of exposure to the quality of audience that reads feeds. The typical audience that accesses information by feed are also blog readers. A study this summer estimated that the 69.3% of blog readers are aged 29-50, and that 40% of this audience are people who have household incomes greater than $90,000. The type of surfer that would subscribe to your feed has pre-qualified themselves as a lead, with a certain level of understanding and interest in your topic, often on a professional level. And if you don't spend every post hitting them over the head with your sales pitch, they can be both loyal and interactive. (If you do, they'll unsubscribe from your feed faster than you can spell s-p-a-m.) And if you're in the business of providing information you can use, in a way that shows how you can solve their problem, it's like preaching to the converted. If your product solves their problem, and you show that you deserve the trust of this subscriber, you'll also find the route to a sale an increasingly downward slope. The bottom line - this is the power surfer's favorite toy. And if your content appeals to them, you need to learn how to play. Building Backlinks With Blogs The most boring part of getting traffic to a website is getting backlinks. This is hard, boring, time consuming work. You spend hours finding relevant websites to link to, then spend hours more sending emails requesting backlinks, or submitting your sites to there links pages. And at the end of the day (actually in a few weeks), you have ½ a dozen new reciprocal link partners. that's good and all, but it bores the living hell out of me, and I don't have time for it. And they are only reciprocal links. So You Have a Blog, Now What Do You Do With It? Blog Basics (This article assumes that you have already set up a blog on your website. I highly recommend using sBlog: http://servous.se/) Got Blog? In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was "Blog" was a new term and not highly recognized. That was then, a half million blog users ago. Bloggin for a Reason For some it's just a fun thing to do, while some others feel they will soon be left out; they soon join the crowd. Everyone who uses the internet knows someone who has a blog. Now what do you find in a blog that you dont find anywhere else? Nothing? If you are a friend of the blogger you visit his blog probably because you want a sneak peek into whatz happenning in his life right? don't deny that? been there done that! oh, and if you are a blogger yourself you visit other blogs thinking that the other guy reciprocates. RSS - A New Face of Online Marketing Today we see the Internet as a global catalog of information, and the Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content. And that's the reason why most of the Webmasters try to keep their sites updated. Strategies to Make Your Blog More Interesting Putting up your business blog is an advantageous way of establishing your presence on web. It's no longer just about putting plain texts up on your blog. With continuing stream of new software, publishing tools and plug-ins, today's blogger have the means to create interesting and fun blogs. Here are some of them. Blog and Ping: The Basics! The buzz words on the internet at the moment are Blogging and Pinging and according to the internet guru's we should all be looking at these as the must have system to be attracting visitors to our site and consequentially making revenue. The Hybrid Blog and Ping For the past two years, one of the best SEO inclusion tactics was the use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does the efficacy of any tactic. The Full Circle of RSS Marketing Power RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept. Blogging Tutorial Let's start at the beginning. What is a 'Blog' and why would you care? Small Business: To Blog or Not To Blog A weblog, or "blog" started out as a personal journal on the Web. They have evolved far beyond that initial concept. Now, weblogs cover as many different topics as there are people writing them. Some blogs are highly influential and have readership which exceeds most traditional newspapers, while others are mainly intended as personal journals to be shared with only family and friends. So, should you consider blogging? How to Write A Blog... And Survive The question of the day is "Should you start a Blog?" Why are you abusing RSS When you are involved in RSS everyday you get to see the fantastic opportunities RSS can bring to the web and how it can contribute to bettering the browsers experience and the webmasters bottom line. Unfortunately there is a dark side of RSS use. RSS & How to Use It (part 1) Have you ever read an article, intended to explain RSS in simple terms that, begins well, but soon descends into confusing jargon or information overload? Using Feedburner to Add Statistics to Your RSS Feed Out of many of the free RSS and blogging services that I have tried one of the most useful has been Feedburner. Feedburner allows you to publish your RSS feed and provides circulation statistics about your RSS feed. It also allows you to make your feed more friendly by using Feedburners Smartfeed system and can also make your feed browser friendly. RSS And The Billion Channel Internet The real potential of RSS lies in Broadcasting. If an RSS feed is the Yahoo Backdoor, is a Blog Googles? Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?
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