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Marketing With Blogs - Part 1
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs. Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate with the developer community. Blogs have a number of advantages that make them excellent tools for communication. They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer. While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can't write or hate to write, you can start an audio or video blog. The possibilities are endless. Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility. They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market's demands. Blogs, and the RSS feeds they come with, help you syndicate your content online, boost your reach and influence and allow readers to control their communications with your company. Your blog can be your selling point and help your prospects opt for you and your services over those of others. Whether you're an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom - someone who wants to promote their individual skills and talents or interests ? there is immense potential in using blogs to promote your business. In part 2 of this article series I cover some tips that will help you ensure your blog is a good marketing vehicle. http://www.blog-maniac.com/marketing-with-blogs2.htm Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog. This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
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RELATED ARTICLES
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[title]Which is the best Widget to?[/title] [description]In this article we discuss the release of several new widgets, but which is the best widget.[/description] [pubDate]Sun, 20 Mar 2005 14:38:50 GMT[/pubDate] [link]http://www.widget.com/the-best-widgets.html[/link] [/item] You can have as many items in the feed as you like but many webmasters just show the 10 most recent items to keep the bandwidth usage down and also so not to overwhelm the end user with too many items. Finally the file is ended with the closing channel tag and a closing RSS tag. [/channel] [/rss] I have covered the basic tags to create an RSS file, there are other tags that can be used and these are explained in the http://blogs.law.harvard.edu/tech/rss (RSS 2.0) specification. Once you have created your file you will need to verify it is ok, to do this upload the file to your server and then go to this validator to validate the file. Your file is now ready. Now anyone can subscribe to your feed just by pointing their RSS reader to your RSS file. That is the basics covered. I will be covering other areas in future articles as there is far too much information to fit into a single article. Marketing with Blogs and RSS Feeds Perhaps you still don't realize or fully understand the power of RSS Feeds as a marketing tool. Fun Free Feed Tools For Both The Publisher And The Reader As you've probably been reading, there are basically three problems many webmasters have with web feeds (that is, among those who are already familiar with them on a basic level). How to Activate The Firefox Live Bookmark Feature on Your Site Live Bookmark is Mozilla's response to offering RSS feeds through their browsers and Firefox in particular. Using this technology, it's possible for any visitor to your website to add your RSS feed in only two or three steps. Browsing the RSS feeds you subscribe to is as easy as looking up a bookmark. Instead of seeing a bookmark though, you get a list of all the headlines found on the RSS feed you just subscribed to. This feature is really cool.
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