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RSS Latest News - Blogging or Blagging?
The RSS latest news suggests that RSS can stand for 'Really Simple Syndication', 'Rich Site Summary' or probably other interpretations of the acronym. An RSS tool is one that can deliver the technology where it is required. RSS is simple technology that allows anyone to easily publish information from their web sites on to alert subscribers to the existence of new and fresh information. So what is an RSS tool? An RSS Tool Using RSS, you as a publisher can also syndicate your information to other web masters using the RSS technology. Marketing articles are a well known source of traffic to web sites, and delivering the message using an RSS is a very powerful way to deliver traffic to your web site. (See the end of the page for a link to marketing articles and RSS latest news). The technology delivering RSS has been around for many years; dating back to its earliest incarnation in 1997. The following entities are known to be embracing and exploiting this technology ? Yahoo ? Microsoft ? Amazon ? IBM ? Apple ? eBay The question is, can you afford to be left behind? What Tools Are Available? The focus of this article is to look at RSS as a means of delivering content to your web site, which, if done correctly, is a means of getting targeted traffic. Once your site has been spidered by the search engines, RSS can deliver fresh content by means of taking feeds from other sites. As long as you choose sites which have themed content, you will have regular fresh themed content on your web site. And the search engines will love it, period. This is a very powerful weapon for you. Blogging - What Is It? An article on RSS would not be complete without mention of Blogs. In many ways, Blogs are synonymous with RSS. A Blog is an excellent medium for delivering RSS feeds. In essence, a Blog is an online diary. However, in marketing terms, it is also a means of delivering keyword rich content to the search engines, pointing the spiders to your web sites as you go. You may have heard the rumours that it is possible to get a spider to visit your web site more quickly using some of this technology? Well, I can tell you, that this is absolutely true! I tried these techniques on four separate and diverse web sites, and in each case, I got the search engine spiders visiting me within days. This would take months under normal circumstances. This is not a panacea for your business though. You still need to deliver useful content and pre-sell your products effectively. But Blogs and RSS are wonderful tools that are here to stay. You really must get to grips with this technology in order to keep in touch with the Internet marketing game. Charlie Cory is a self taught Internet Entrepreneur. He seeks out, tests and reports on new technology, to see what helps him build his online business. You can find Charlie at
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RELATED ARTICLES
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Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to. Every day we're bombarded with over 3,500 marketing messages. And frankly I'm sick of it! But blogs are different. Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity! Top 10 Reasons to Start Blogging "What's blogging?" you ask. How to Create an RSS Feed An RSS news feed can be used to communicate with your target audience. It is an ideal means of notifying people of new content on your website without the need for them to keep on visiting your site. You can send newsletters to your readership without having to use email and risk being accused of spamming. You will be comfortable in the knowledge that people who request your feed are actually interested in it because they have actively subscribed to it. This article will explain just how to create your own RSS news feed. There are a couple of ways to create an RSS file, you can use an editor designed for the purpose or you can create a file using a simple text editor. The latter will require you to learn some XML whilst the former will do the hard part for you. First off I will describe an RSS file, there are several versions and I will be showing you version 2.0, the latest RSS version. An RSS file looks just like an HTML file except it has different tags and the files end in .rss or .xml rather than .html. The file is made up of header information and item information, the item information contains the actual news items. The first section of the file contains the header information. This states that the file is XML and which version, the encoding used and the version of RSS that you are using. This part of the file is mandatory. Next up is the channel tag, this encloses the whole of the rest of the file. 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[title]Which is the best Widget to?[/title] [description]In this article we discuss the release of several new widgets, but which is the best widget.[/description] [pubDate]Sun, 20 Mar 2005 14:38:50 GMT[/pubDate] [link]http://www.widget.com/the-best-widgets.html[/link] [/item] You can have as many items in the feed as you like but many webmasters just show the 10 most recent items to keep the bandwidth usage down and also so not to overwhelm the end user with too many items. Finally the file is ended with the closing channel tag and a closing RSS tag. [/channel] [/rss] I have covered the basic tags to create an RSS file, there are other tags that can be used and these are explained in the http://blogs.law.harvard.edu/tech/rss (RSS 2.0) specification. Once you have created your file you will need to verify it is ok, to do this upload the file to your server and then go to this validator to validate the file. Your file is now ready. Now anyone can subscribe to your feed just by pointing their RSS reader to your RSS file. That is the basics covered. I will be covering other areas in future articles as there is far too much information to fit into a single article. Who needs T.V. News, Newspapers and Radio News? T.V. and radio News got you down? On-line current events and News blogs make being informed a much more enjoyable experience. For many the News on television has become a trying time of the day. Focused mainly on negative events, you may have to wait through the whole program just to hear the one story you were waiting for. If you miss the 6:00 p.m. show, waiting until the late night segment can be a real drag, especially if you've got a lot to do, or have to wake up early the next morning. Why Every Site Needs RSS RSS or 'Really Simple Syndication' is not just for Blogs and News sites. Every website can benefit from this newly popular technology. The term 'syndication' is what throws a lot of people off the track. Syndication is like news articles, isn't it? The Power of the BLOG Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005. RSS Publishing for Webmasters Since the recent rise in interest in RSS there has been a slew of RSS sites and RSS software. RSS has been proclaimed as the next big thing. There has been many wild claims about the benefits of publishing an RSS feed such as it will generate floods of traffic to your website. Podcasting vs. Blogging The US Navy blogs. Larry Kudlow of CNBC blogs. I'd say "everybody and their brother" except (1) it's a cliche and (2) it may be grammatically inaccurate. Dan Rather is only too aware that everybody blogs.
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